Welcome to Lulubelle’s – Your Boutique with Heart (and Great Shoes!)

Hi, I’m Beck Child, founder of Lulubelle’s.

Lulubelle’s began with a dream, a love of fashion, and just $4,000. As a single mum, I opened my first boutique 15 years ago and launched Lulubelle’s Clothing in 2012 in the beautiful suburb of Edge Hill, Cairns QLD.

Since day one, our focus has been on offering old-fashioned, exceptional service paired with unique, affordable fashion that’s practical, stylish, and makes you feel like your best self.

Why Lulubelle’s?

We believe in “best friend” service — the kind that’s honest, warm, and personal. Every product is carefully chosen with quality and wearability in mind, from clothing and accessories to our huge range of fabulous shoes.

We’re also proud to now offer a growing collection of online-only styles — carefully selected pieces that cut out the middleman, meaning we can bring you high-quality fashion at lower prices.

What You'll Find at Lulubelle’s:

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  A wide variety of unique clothing and accessories
  
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  An extensive shoe range to complete every outfit
  
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  Exclusive online-only products that offer exceptional value
  
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  New arrivals weekly to keep your wardrobe fresh and exciting
  
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  A passionate team who’s here to help with any questions, styling tips, or size advice
  

More Than Just Shopping

At Lulubelle’s, you’re not just another order — you’re part of our story. We love what we do, and we love our customers even more. We’re always here to help you find something you’ll truly love and wear again and again.

So whether you’re browsing from your lounge or your lunch break, know that we’re here — ready to deliver fashion with heart, straight to your door.

With love,

Beck xx